Women’s Tennis Association | 50 WTA

PROJECT DESCRIPTION

In celebration of 50 years of the WTA during the 2023 US Open, we partnered with some of tennis' most decorated athletes to create a striking visual tribute. Our team designed five unique custom wraps for Firefly vehicles, along with animated LED toppers, resulting in a vibrant swarm of purple taxis.

These eye-catching vehicles generated millions of impressions while transporting legends like Billie Jean King and Coco Gauff to and from WTA events. The campaign's impact was further amplified as these icons shared their experiences on social media, showcasing our work to a global audience.