
Disney Music Group | The Greatest Hits
PROJECT DESCRIPTION
For the upcoming release of the new Searchlight Pictures film, The Greatest Hits, Disney Music Group came to my team looking for us to create a whole suite of assets to promote the score and soundtrack.
The hero piece was a minute-long video asset to promote the 2-LP vinyl. The video utilized clever rotoscoping and motion tracking to embed the messaging within the video spot. Warp transitions and some time-remapping were additional techniques employed to further craft an immersive piece.
Some of the other assets for the campaign can be seen below as well.
SERVICES PROVIDED
Video Editing
Motion Design
Rotoscoping
Visual Storytelling
THE TEAM
My role: Lead Designer / Art Director / Motion Lead
Executive Creative Director: Jen Perry