Karen: The Retrial

PROJECT DESCRIPTION

To promote the explosive return of Karen: The Retrial, I created a 30-second video trailer designed to reignite public interest in one of the most polarizing true crime cases in America.

The creative leaned into real courtroom visuals and a gritty editorial style - evoking intrigue, tension, and trust in the narrator, investigative journalist Kristin Thorne. Built for paid social, the spot teased new evidence, courtroom drama, and the fight to control the narrative, all while positioning Wondery+ as the definitive source for coverage of the retrial.